Overview
Before building PS Creative Media, Prabhjeet Singh spent years building his own personal brand across multiple Instagram accounts - @prabhsingh.13 (lifestyle), @prabh_foodiee (food), and @prabhwithgimbal (travel & cinematic content). He experimented across niches, found what worked, and scaled it.
The Challenge
Building a personal brand from zero with no playbook. Prabhjeet experimented across food, travel, lifestyle, and cinematic content before finding the content strategy that actually drove growth and brand partnerships.
Our Approach
Consistent content across multiple niches, platform-native formats, and authentic storytelling. Each account was built with a distinct content identity - food content on one, travel/cinematic on another, lifestyle on the main account. This cross-niche presence led to collaboration opportunities with both national and international brands.
The Outcome
Combined views across all accounts surpassed 1 billion. Prabhjeet went on to work with national and international brands as an influencer - which directly shaped the influencer marketing service PS Creative Media offers today. The lived experience of growing a personal brand from scratch is the foundation of the agency's content strategy methodology.
Category
Personal Branding
Key Result
1B+ views across all accounts
1B+
Combined Views
@prabhsingh.13
Lifestyle Account
@prabh_foodiee
Food Account
Intl. Brands
Collaborated With
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